The Clumpany has greatly enjoyed the MSM’s coverage of His Big Mikeness’s latest legal manoeuvrings, which threaten to hinder sales of Sevco merchandise. Merchandise which includes the pile of slightly adapted generic kits that Hummel possibly never expected to sell in the first place until Dave King chapped on their door.
My main source of amusement has been the way that the Scottish football MSM has maintained a po-faced demeanour suggesting that they were bringing a new story to the punters when the simple fact of the matter was that they were only telling us what we already knew.
This seems to happen quite often and makes you wonder whether the MSM is still locked into a mindset that only THEY break real news, and ‘folk on the Internet’ such as Phil Mac Giolla Bhain and the wider Bampot community don’t.
You get the impression that the social media brigades could have all the training, track records, sources and NUJ cards in the world and yet it still wouldn’t count in the eyes of those working for ‘Proper News Organisations’. Whatever they are.
I don’t suggest that these were the exact thoughts that ran through the minds of those in the outlets which reported on Ashley’s latest move many hours after Phil had put the story out there and the online community had looked at some points of detail. I am sure that these folk are doing their jobs in good faith.
However, the whole spectacle, and the mocking reaction of a lot of people on social media speaks volumes about the state of the ‘traditional’ coverage of the often-pantomime that is Scottish football.
There is a real thirst out there for timely information about significant developments, and for some decent, thought-provoking analysis. Phil delivered it yesterday, and so-called ‘Bampots’ quickly waded in. It was fascinating and engaging stuff.
Frankly, someone from a mainstream outlet popping up online the following day and saying that a story about it would follow soon doesn’t cut the mustard. Especially when that story turns out to be little more than the bare bones of what we already knew.
I don’t want to do a hatchet job on anyone over this, but I do want to point out that the exasperation and mockery that has been expressed over the mainstream coverage of the latest Ashley/Sevco litigation seems to be entirely appropriate. Not least because it so clearly illustrates the continuing and possibly ultimately fatal shortcomings of the ‘old ways’ of covering Scottish football.
We deserve better.