Media, Scottish Football, SPFL

Willie Miller Levels With Us


Good Morning (and please vote ‘Clumpany’ by 30 October! I promise that the end is in sight!).

The Clumpany is in a good mood this morning after Celtic’s win in last night’s keenly-anticipated game against Hearts. It wasn’t pretty (especially the first half) but the two goals will stay in the memory for a long time. And given the current ‘crisis’ at the club it was good to get past Hearts and into another semi-final.

Meanwhile, The Clumpany’s attention was caught this morning by this eye-catching headline about Aberdeen legend (NB ACTUAL legend. No sarcasm on this occasion.) Willie Miller.

Aberdeen icon Willie Miller: The whole of Scottish football is relying on Dons taking title fight to Celtic

The WHOLE of Scottish football?

What, even Celtic fans? 😉

As the Record explains…

“WILLIE MILLER has told 
Aberdeen the whole of 
Scottish football are relying on them taking the title fight to Celtic. The former Pittodrie skipper is desperate for the Premiership not to become a one-horse race for the four-in-a-row champions.”

Miller offers his thoughts on the upcoming Celtic-Aberdeen league match, and in amongst them he says: “The last thing we want in Scottish football is for Celtic to run away with it. Aberdeen have that responsibility on Saturday to make sure the doubters aren’t correct and they get something out of the game.”

“Within Scotland everyone expects Celtic to run away with the title. I don’t think that happened last season. Aberdeen put in a credible challenge right up until April which we haven’t seen for a number of years. I’ve always been a supporter of getting Hearts back in the league and it’s the same with Rangers and Hibs. We need that kind of title challenge at the top. These are our big clubs who bring in tens of thousands to our game regularly. We need them back in there to make it a credible league and that it won’t just be a parade as most people will think if Celtic win on Saturday. Aberdeen have a strong enough pool to recover from the last four games.”

To make it a credible league?! Oh dear! Whatever happened to sporting competition (and in some cases an ability to remain solvent) determining the divisions in which teams play?

The league seems quite credible to me just now, and I suspect that it does to fans of a lot of other clubs too.

I couldn’t help but notice one of the pictures that accompanied the Record piece.

Yes. There was a picture of Willie promoting Ladbrokes’ ‘Track Your Acca’ and ‘5 Team Acca’.

And do you know what? It seemed strangely familiar. And then I remembered where I had seen something similar before…


It could be a coincidence, but I did find myself wondering whether Willie Miller offered his comments on ‘the whole of Scottish football relying on Dons taking title fight to Celtic’ while on Level5 duties alongside other luminaries of the game. And Kris Boyd.

If he did, it doesn’t necessarily matter. But if you are an observer of the workings of the media, it is quite interesting to consider! And to possibly bear in mind when considering future football-related stories.

The Level5 Twitter feed also included some pictures noting the subsequent coverage that had been given to the Ladbrokes promotion.


As you know, in this kind of situation, the newspaper story is never simply going to be ‘Willie Miller promotes Ladbrokes product’, but rather ‘Willie Miller said x, y and z while speaking at the launch of Ladbrokes’ new product’. Because the former would simply be advertising, and newspapers usually want to carry some actual news! No, really…

And the stories generated were quite an interesting selection.

Pat Bonner suggesting that Ronny Deila may need to win 2 trophies and have a run in the Europa League to keep his job, and also remarking positively about the contribution of the Scots in the Celtic squad.

And Kris Boyd suggesting that Kenny Miller was deserving of a new contract at Sevco.

It is fascinating to see how that one PR-organised Ladbrokes event has apparently managed to generate numerous stories in the press.

They must be brilliant at what they do!

Unless it is all just a massive coincidence of course…


NB You may also like to see “Chinese Walls”, which is a follow-up piece to the above blog.

NB2 The Clumpany has somehow made it to the final of the Football Blogging Awards 2015! Many thanks for your support! All votes from the previous round have been wiped out so your renewed support would be greatly appreciated! I understand that you can vote more than once.

You can vote via

Twitter using this link

On the FBA website, by following this link


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